With pressure from Nokia's (NOK) all-you-can-eat "Comes with Music" plan launching this week, all eyes now turn to rival Apple (AAPL: sentiment, chart, options) and the company's special announcement on Tuesday, September 9. CEO Steve Jobs is slated to give one of his famous keynote speeches, with a theme of "Let's Rock." According to Silicon Alley Insider, Apple will most likely reveal a revamped line of iPods, including a redesigned iPod nano and/or iPod Touch. However, as SAI speculates, the event will probably lack a rival all-you-can-eat music subscription service to rival NOK's.

Meanwhile, MarketWatch is reporting that Chief Financial Officer Peter Oppenheimer is staying mum on AAPL's planned event. Oppenheimer addressed the Citigroup Global Technology Conference in New York today, and when asked about new iPods, said only, "We'll have to see."

I guess the hype machine is in full swing once again -- though it's having little impact on AAPL shares, as the stock is hovering just below breakeven in afternoon trading. It's a shame, too, because the stock could really use a boost at the moment. AAPL has pulled back from overhead resistance at the 180 level in recent weeks, and is currently perched on key long-term support at the 165 level. The last time the shares broke below this level, they went on an 11% bender toward the 145 level.