As a cost-conscious parent, I do good deal of the shopping for the Fightmaster family at retailers the ilk of Target (TGT: sentiment, chart, options) and Kohl's (KSS: sentiment, chart, options) . Now, I am not a stockholder of either of these companies, but at times I follow stocks that I am familiar with (very Peter Lynch-esque); therefore, I keep an eye on these 2 companies. Well, the twin titans of penny pinching both released same-store sales data today, and didn't really impress investors.

TGT reported that its July same-store sales slipped 1.2%, which is worse than the expected decline of 0.3%. The discount retailer also announced that they expect August same-store sales to drop between 3% and 1%. A year ago, TGT's August same-store sales increased by 6.1%. At last check, TGT was down nearly 4% on the day.

As for KSS, the company saw July same-store sales fall 10.4%. The Street expected a drop of 7%. For the month, total sales slipped 2.4% to $1.03 billion. KSS is currently more than 1.5% lower.