This morning, UBS raised its price target on fertilizer firm Potash Corp. of Saskatchewan (POT: sentiment, chart, options) to $285 from $250. According to Thomson Financial, the average 12-month price target on the equity stands at $249.16. The new target from UBS represents a potential gain of more than 20% from the stock's closing price of $236.25 yesterday.

However, despite the positive news from the brokerage bunch, the shares of POT have declined in parity with the broad market, led lower in the wake of teetering crude-oil prices. The stock is now flirting with the 232 level, down approximately 1.75% from yesterday's close.

For a more in-depth analysis of Potash, stay tuned for a Sentiment Snapshot on www.schaeffersresearch.com later this morning.