Coca-Cola (KO: sentiment, chart, options) is among the 4 Dow components in negative territory in late-morning trading (fellow laggards include General Electric, General Motors, and Merck). The beverage behemoth has fallen to a 9-month low after a profit warning from Greek bottling company Coca-Cola Hellenic Bottling (CCH: sentiment, chart, options) .

The second-largest bottler of the cola lowered its earnings-per-share growth expectations to between 5% and 8%, from previous predictions for growth of 12% to 15%. CCH also slashed its forecast for volume (number of cases sold directly or indirectly to consumers) growth to 6% from 7%. The company attributed the revised guidance to rising fuel and food prices restricting consumer spending in parts of Europe, a May transportation strike in Greece, and weather conditions across Central Europe, amongst others.

In late-morning trading, the shares of KO have shed 3.6%, or roughly $2.07, flirting with the 55 level. The stock is now attempting to stay atop support at its 20-month trendline; a fall below this moving average would be the first since March 2006. Meanwhile, CCH has lost a massive 22%, or 9 points, trading near the 32.25 level. The stock has now fallen below long-term support from its 10-month moving average for the first time since January 2005.