The shares of gaming guru Activision Blizzard Inc. (ATVI: sentiment, chart, options) are poised to close about 1% lower, after the company was bombarded by a duo of price-target cuts. More specifically, Wedbush slashed its target on ATVI to $15 from $18, while Lazard cut its target by $3 to $16.

Both analysts attributed the reductions to concerns that sales of Call of Duty and Guitar Hero may be weaker than expected this quarter. In a note to clients, Lazard broker Colin Sebastian noted that retail pricing checks showed a recent $10 price cut for Call of Duty: World at War games. Meanwhile, Wedbush analyst Michael Pachter said that strong gaming sales of late may not be enough to offset the weak initial GH sales.

Checking in on the sentiment surrounding the shares, ATVI could be vulnerable to additional analyst wrath. The stock still harbors 9 "strong buys" and 4 "buy" ratings, according to Zacks, compared to only 3 "holds" and no "sells." Furthermore, the average 12-month price target on the equity stands at $16.38 nearly double ATVI's current trading range.

At last check, the shares of ATVI were hovering in the 8.90 level, and remain pressured by resistance from their 10-day moving average a trendline the security has toppled only once since late November.