Financial firm BB&T Corp. (BBT: sentiment, chart, options) today received the dubious distinction of being added to the "conviction sell" list at Goldman Sachs. BBT will replace its sector peer Fifth Third Bancorp (FITB) on the bearish roster, although Goldman is retaining its "sell" opinion on that stock, as well.

The brokerage firm noted that real estate problems in Florida and Georgia are being underestimated, and the risk in this region is not yet fully priced into BBT. Additionally, Goldman thinks that future reserve builds will apply pressure to earnings going forward.

The pessimistic comment from Goldman has BBT down 4.8% this afternoon, with the stock continuing to flounder beneath resistance from its 10-week moving average. The shares haven't finished a week atop this intermediate-term trendline since late October.