According to a blog posting on Barron's "Tech Trader Daily," some analysts are disappointed with Apple's
(AAPL:
sentiment,
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Black Friday deals. Comparing the deals to prior years, a Kaufman Brothers analysts said that he expected more aggressive pricing from the Cupertino, California-based company. However, the brokerage firm noted that many Apple resellers are offering discounts of 11% to 13%, and that Apple stores might be be willing to price match.
"We would have hoped that with its nearly $25 billion net cash position and very favorable component pricing environment, that Apple would have taken slightly more aggressive action on pricing given that consumers are still hurting from the tough credit environment," Kaufman Brothers wrote in a research not this morning.
Below are some of the discounts that Apple is offering, according to the Barron's blog:
- 13-inch Macbooks, $101 off
- 20-inch iMac, $51 off
- 8 GB iPod Nano, $11 off
- 8 GB iPod Touch, $21 off
- iPod Classic, $21 off
At last check, AAPL shares were off more than 2.5%, pacing the broad tech-sector decline on this holiday-shortened session.
Copyright Schaeffer's Investment Research http://www.schaeffersresearch.com