Dick's Sporting Goods Continues Friday's Rally

Tags: DKS
25 Nov 1:55am
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Scanning through some of the stocks I track, I noticed that Dick's Sporting Goods (DKS: View sentiment for DKSsentiment, chart, options) was up more than 5%, which is quite a departure from its recent 4-week slump. During this time frame, the sporting-goods retailer has lost 24%. Today's rally is a continuation of a strong Friday, where DKS gained more than 3%. Friday's rally followed decisions from 3 different brokerages to cut the firm's price target. Wedbush Morgan lowered the target to $12 from $15, Needham cut the target to $18 from $28, and Barclays slashed the target to $16 from $20. Again, the stock weathered this news well, as it gained on Friday and has continued the rally today.

DKS could benefit from an unwinding of pessimism, as the firm's Schaeffer's put/call open interest ratio (SOIR) of 1.32 is higher than 83% of the past year's worth of readings. If this pessimism shifts, the stock could be pushed higher. What surprised me is the amount of optimism from analysts. DKS has shed 69% during the past 52 weeks, but analysts maintain a slightly bullish outlook on the sultan of soccer balls. According to Zacks, DKS receives 6 "strong buys," 4 "buys," 8 "holds," and a solitary "strong sell." If the bullish bunch issues downgrades, we could see DKS pulled lower.


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Schaeffer’s Investment Research, founded by Bernie Schaeffer in 1981, is a research-driven provider of investment research and recommendations featuring a unique, time-tested analysis of investor expectations. Schaeffer's contrarian approach, called Expectational Analysis®, focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription publication and it's website, www.SchaeffersResearch.com, is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's.